Walk in with a half-formed idea and walk out with a finished brand: a name, a wordmark, five locked colors, a type pair, and a voice on one page.
By the end of the day you have a brand you can ship: a name you can defend, a wordmark you can live with, five colors that are locked, a type pair, and a voice that fits on one page.
Most people stall on branding because every choice feels permanent and infinite. They open forty fonts, save ninety colors, and rename the thing six times without ever finishing. This course removes the paralysis by giving each decision a tight constraint and a deadline: name it and claim it, lock exactly five colors, pick one type pair, write the voice in a single page.
The work compounds into one artifact instead of scattered files. Every lesson feeds the final Brand Sheet, so the choices you make in the morning are documented and reusable by the afternoon. You leave with a reference you can hand to a designer, a freelancer, or your future self without re-explaining anything.
You walk away with a one-page Brand Sheet covering your name, wordmark, five-color palette, type pairing, and voice, plus a repeatable process for making each branding decision under a constraint instead of agonizing over it.
Founders: need a credible brand for a launch this week and cannot afford a month-long agency cycle.
Solo operators: keep restarting their logo and color choices and want a single sheet that ends the second-guessing.
Side-project builders: want one consistent name, palette, and voice across a site, deck, and social before they hand work to anyone else.
